Any parent of small child knows that getting any quality time to themselves is a tall order. They may be our little bundles of joy but the fact is, they take a lot of time and attention. So when The Marlowes shopping centre wanted a campaign to launch their new Creché, as well as the new PureGym, I knew where I could hang my creative hat – freeeeeeddddddooooooooom!
Two hours of free childcare would free parents up to take care of themselves. Hit the gym hard (or sit rocking in a corner), safe in the knowledge that little Hermoine is in the expert care of the Tinies caregivers. Pray for them.
Photographed by the wonderful Ilka & Franz in their trademark bold and colourful style, the images contrast and connect the two scenarios as a visual metaphor for the offering. The campaign ran in-centre on A1 posters and digital 6-sheets, as well as in local press ads and on paid social.
