I'm a thinker and maker. A creative director with over 18 years experience working on brand identity, strategy, and ad campaigns for a wild mix of businesses.
My career has seen me work on beautiful B2C as well as nuts-and-bolts B2B brands. Whatever the brief, I know that creativity and craft can make all the difference. I've showcased an extraordinary collection for Bentley, turned a restaurant launch into fine art, positioned a packaging start-up to feel like a giant, refreshed a corporate travel brand to fly high, and made a rollercoaster out of a fixing clip. To name but a few.
As well as developing as a creative over the years, I've spent time applying behavioural science learnings to marketing. Trained with Marketing Week and Mark Ritson to complete the Mini MBA in Brand Management, making sure the brands I help build stand on solid, market-oriented foundations. And have completed numerous courses with the IPA – the latest being Ad Net Zero – earning my MIPA accreditation.
I love cars and old buildings. My parents say they took me to the airport as a young kid to see the planes and I was more interested in rattling off the makes and models in the car park. And I find that a walk around an industrial area that's been weathered by time is food for the soul.
If you want to keep in touch or hear my ramblings, please add me on LinkedIn.