It doesn't get much sexier than a cable tray fixing that makes fitting faster. Meet the Swift Clip. Legrand's answer to tiresome and time consuming cable tray fitting. 5 times faster than nuts and bolts it could save a lot of time and money on a project. A simple solution to a common problem.
But how to bring that to life and grab attention. Well if a cable tray is effectively a track and the clip is all about speed, then how about a we make a rollercoaster? And when a Geri Halliwell lyric pops into your head uninvited – there must be a reason. Clip if you wanna go faster. Sold.
Art Direction
Storyboard frames.
