Cyrus Todiwala has achieved many things in his 42 years working with food – from India to Australia and the UK, including transforming Café Spice Namaste restaurant into a world-renowned culinary institution. When he decided to to open his first outside-of-London restaurant in Leicester, the offering was about more than just the menu – it was a venue to see and be seen.
India is a melting pot of influences and to express this rich heritage, each room of the venue is uniquely themed with its own story to tell. Working closely with the venue's aesthetic and Cyrus' vision, I created the launch campaign. An artistic expression of the Tandem experience – each room was translated into a simple yet elegant scene around which coloured bursts of ink flaunt and fuse together to create captivating images that stand out.
CreativePool awarded the work Bronze in the Photography category in 2020 with judges saying:
"Beautiful idea and above all a great realisation."
"Wonderfully art directed composed and balanced imagery with a real injection of creativity."
"Virtuous and spectacular. Well done."
